EVOLVMEDIA

EVOLVMEDIA

EVOLVMEDIA

DP Jewellers

DP Jewellers

DP Jewellers is a legacy fine jewellery house with over five decades of heritage and a strong retail footprint across Tier-2 and Tier-3 India. Known for its craftsmanship and trust, the brand has built deep-rooted credibility in its markets over generations.

DP Jewellers is a legacy fine jewellery house with over five decades of heritage and a strong retail footprint across Tier-2 and Tier-3 India. Known for its craftsmanship and trust, the brand has built deep-rooted credibility in its markets over generations.

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Year

2024 - Present

Industry

Jewellery

Space of work

Brand Strategy • Content Production • Influencer Marketing • Event & Launch Marketing • Performance Advertising

Timeline

2+ Years

Green Poes

Introduction

Building a Legacy Brand for the Digital Era — DP Jewellers x Evolv Media

DP Jewellers is a legacy fine jewellery house with over five decades of heritage and a strong retail footprint across Tier-2 and Tier-3 India. Known for its craftsmanship and trust, the brand has built deep-rooted credibility in its markets over generations.

Black WOman
Woman
Black Woman

Challanges

A legacy brand with strong offline equity, but a fragmented and under-leveraged digital presence. Each store operated in isolation, leading to inconsistent branding and lack of a unified identity. Digital campaigns struggled to engage younger, aspirational audiences, while on-ground activities such as store launches and exhibitions lacked structured online amplification. The result — limited visibility, low engagement, and a perception gap between legacy trust and modern luxury relevance.

Approach

Evolv Media restructured DP’s digital ecosystem into a unified, franchise-led growth engine : aligning brand, content, and performance across markets. • Centralised Brand Identity • Launch-Led Growth Strategy : Turning every store opening and exhibition into a high-impact digital moment • Regional Market Targeting : Precision targeting across MP, Rajasthan, Gujarat, and surrounding markets • Integrated Storytelling System : Combining cinematic content, influencer collaborations, and campaign-led narratives into a consistent monthly rhythm.

Execution

The transformation was driven through a tightly integrated on-ground and digital-first execution model. Each store launch was positioned as a city-wide content moment, supported by influencer collaborations, real-time coverage, and same-day edits to maximise reach and recall. Key milestones included: • Ratlam Flagship Launch “Namami Janmbhoomi” : DP’s largest showroom opening, executed with cinematic storytelling, fashion show coverage, and influencer-led content • Multi-City Launches (Ajmer, Udaipur, Bhopal, Dewas & Neemuch): Coordinated campaigns with invites, countdowns, and real-time content drops • Amoura Launch: Introduction of a modern sub-brand through content and influencer-led reveal • DP Diva x Miss Universe India: High-impact collaboration with all 53 finalists, amplified across platforms • Women’s Day x NGO Campaign: Purpose-led storytelling highlighting craftsmanship and empowerment • Jewels of Mewar & World of Diamonds: Multi-city exhibition campaigns with regional targeting • Festive Campaigns (Bandhan, Ranjhana, Sunhere): Emotion-led storytelling through cinematic and CGI-driven creatives Across all executions, a real-time content system ensured every moment was captured, produced, and distributed instantly.

The transformation was driven through a tightly integrated on-ground and digital-first execution model. Each store launch was positioned as a city-wide content moment, supported by influencer collaborations, real-time coverage, and same-day edits to maximise reach and recall. Key milestones included: • Ratlam Flagship Launch “Namami Janmbhoomi” : DP’s largest showroom opening, executed with cinematic storytelling, fashion show coverage, and influencer-led content • Multi-City Launches (Ajmer, Udaipur, Bhopal, Dewas & Neemuch): Coordinated campaigns with invites, countdowns, and real-time content drops • Amoura Launch: Introduction of a modern sub-brand through content and influencer-led reveal • DP Diva x Miss Universe India: High-impact collaboration with all 53 finalists, amplified across platforms • Women’s Day x NGO Campaign: Purpose-led storytelling highlighting craftsmanship and empowerment • Jewels of Mewar & World of Diamonds: Multi-city exhibition campaigns with regional targeting • Festive Campaigns (Bandhan, Ranjhana, Sunhere): Emotion-led storytelling through cinematic and CGI-driven creatives Across all executions, a real-time content system ensured every moment was captured, produced, and distributed instantly.

Impact

A significant transformation in scale, visibility, and digital perception within 12 months: • Reach: 0.9M → 9M+ • Views: 1.2M → 9.5M+ • Profile Visits: 46K → 317K • Followers: 25K → 45K • Leads (DMs): <300 → 2.2K+ • Engagement Rate: 0.4% → 3.5%+

A significant transformation in scale, visibility, and digital perception within 12 months: • Reach: 0.9M → 9M+ • Views: 1.2M → 9.5M+ • Profile Visits: 46K → 317K • Followers: 25K → 45K • Leads (DMs): <300 → 2.2K+ • Engagement Rate: 0.4% → 3.5%+

(03)

PROJECTS

More works

Woman Alone

Brand & Content Strategy • Creative Direction & Content Production • Social Media & Organic Growth Strategy

Woman Alone

Brand & Content Strategy • Creative Direction & Content Production • Social Media & Organic Growth Strategy

Woman Alone

Brand Positioning & Communication Strategy • Content Production • Social Media Strategy & Organic Growth

Woman Alone

Brand Positioning & Communication Strategy • Content Production • Social Media Strategy & Organic Growth